Gallery
&
Curation Work
Gallery Assistant Manager & Head Curator at the JRNY Gallery
( May 2024 - )
Las Vegas, NV, USA
JRNY Gallery
I joined the JRNY Gallery in May 2024, nearly a year after it opened in July 2023. It is located on Main Street in the Arts District of Las Vegas, NV, and features contemporary digital art, NFT projects, and independent artists. I began as a Gallery Assistant, and by the end of the year, I managed the gallery's curation and daily operations. In early 2025, I also became the Warehouse Lead nearby to help start Aiur Labs’ e-commerce efforts.
Description:
Managed and optimized the display of digital artwork on monitors; Developed monitor templates and captured engaging content for social media
Supported the planning and execution of gallery events, ensuring a memorable experience for guests
Re-launched Gallery socials on Instagram and X, launched email marketing campaigns and began doing community outreach on podcasts and in local schools as well as expanding the Gallery to collaborate with independent artist collectives like DAMzine and bringing in more fine art and physical aspects to make the guest experience full circle
Developed new initiatives including ‘Artist of the Month’ program and the Gallery’s first internship program, developed the parameters and SOPs from the ground up for all Gallery business
Operated as the keyholder and the head curator for the Gallery; primary contact for all art initiatives and gallery events
Part of team to help launch brand Web3 store; worked in logistics and merchandise operations
Supported the planning and execution of gallery events, ensuring a memorable experience for guests
Provided insightful interactions with visitors, explaining the technology and artistry behind the exhibits
I managed the Gallery's social media, focusing on X and Instagram. We grew our Instagram followers to over 1,000 and gained nearly 1,500 new followers on X in just a few months. I also launched the Gallery's monthly newsletter.
I curated the Gallery’s 75 digital monitors each month featuring popular and new NFT projects. I also started efforts to include different blockchains beyond Ethereum and Solana, as well as artist-led NFT projects and independent digital artists.
Helped run the First Friday AIP initiative from August to December 2024 in Boulder Plaza. Sourced local artists, organized logistics, managed vendor relations, and supported ApeCoin tents to raise Web3 awareness across demographics. Assisted with monthly events, including JRNY Meets and Tech Alley talks in the Gallery.
Linking the digital and real worlds, we introduced the Gallery's first traditional full-circle artist to showcase NFTs' value. Independent digital artist Axelia Rose is featured with her physical artworks tied to her NFTs. The artwork ‘Untitled Vase 001’ includes the purchase of both the NFT and the original vase, created in a real firepit. On the right is ‘Delight,’ where buying it gives you both a print and the NFT.
Assisted with events of this nature by managing the logistics for all digital monitors and preparing for various functions. These events have included project anniversary celebrations, artist showcases, and networking gatherings.
In Autumn 2024, I started the ‘Artist of the Month’ program to showcase a variety of NFT and digital artists. Past featured artists include local newcomer Yaya, and independent artists like Christine Clue, who mixes classic techniques from the Old Masters’ with modern themes and metaphors, digital illustrator Laura El, and self-taught abstract expressionist Ishika Guha, who has shown work at the Saatchi Gallery.
What’s Next
I am deeply passionate about various art periods, particularly Impressionism, Abstract Expressionism, and European Modernism. My academic background in art history has enriched my knowledge, allowing me to appreciate the nuances of these movements. I remain current with the changing art scene, bringing knowledge and experience in areas such as NFTs, contemporary artists, and the intersection of art with pop culture and fashion.
With extensive experience in research, donor and community relations, and local programming, I possess the skills necessary to support museums and galleries effectively. I have honed my abilities in public and press relations, social media management, content curation, and curational assistance. My goal is to contribute to a traditional fine art environment that aligns with my diverse interests and ongoing pursuit of knowledge in the art world.
